diff --git a/server/src/graphql.rs b/server/src/graphql.rs
index d166c19..18df894 100644
--- a/server/src/graphql.rs
+++ b/server/src/graphql.rs
@@ -35,6 +35,18 @@ pub struct ThreadSummary {
 #[derive(Debug, Union)]
 pub enum Thread {
     Email(EmailThread),
+    News(NewsPost),
+}
+
+#[derive(Debug, SimpleObject)]
+pub struct NewsPost {
+    pub thread_id: String,
+    pub slug: String,
+    pub site: String,
+    pub title: String,
+    pub body: String,
+    pub url: String,
+    pub timestamp: i64,
 }
 
 #[derive(Debug, SimpleObject)]
@@ -374,13 +386,11 @@ impl QueryRoot {
             .field("contentTree")
             .exists();
         // TODO: look at thread_id and conditionally load newsreader
-        Ok(Thread::Email(
-            if newsreader::is_newsreader_thread(&thread_id) {
-                newsreader::thread(pool, thread_id).await?
-            } else {
-                nm::thread(nm, thread_id, debug_content_tree).await?
-            },
-        ))
+        if newsreader::is_newsreader_thread(&thread_id) {
+            Ok(newsreader::thread(pool, thread_id).await?)
+        } else {
+            Ok(nm::thread(nm, thread_id, debug_content_tree).await?)
+        }
     }
 }
 
diff --git a/server/src/newsreader.rs b/server/src/newsreader.rs
index b1d2ec1..86c7512 100644
--- a/server/src/newsreader.rs
+++ b/server/src/newsreader.rs
@@ -14,7 +14,7 @@ const THREAD_PREFIX: &'static str = "news:";
 use crate::{
     compute_offset_limit,
     error::ServerError,
-    graphql::{Body, Email, EmailThread, Html, Message, Tag, ThreadSummary},
+    graphql::{Body, Email, Html, Message, NewsPost, Tag, Thread, ThreadSummary},
     AddOutlink, EscapeHtml, InlineStyle, SanitizeHtml, SlurpContents, StripHtml, Transformer,
 };
 
@@ -143,33 +143,19 @@ pub async fn tags(pool: &PgPool, _needs_unread: bool) -> Result<Vec<Tag>, Server
     Ok(tags)
 }
 
-pub async fn thread(pool: &PgPool, thread_id: String) -> Result<EmailThread, ServerError> {
-    let id = thread_id
+pub async fn thread(pool: &PgPool, thread_id: String) -> Result<Thread, ServerError> {
+    let thread_id = thread_id
         .strip_prefix(THREAD_PREFIX)
         .expect("news thread doesn't start with '{THREAD_PREFIX}'")
         .to_string();
 
-    let r = sqlx::query_file!("sql/thread.sql", id)
+    let r = sqlx::query_file!("sql/thread.sql", thread_id)
         .fetch_one(pool)
         .await?;
 
-    let site = r.site.unwrap_or("NO TAG".to_string());
-    let mut tags = vec![format!("{TAG_PREFIX}{site}")];
-    if r.is_read.unwrap_or(true) {
-        tags.push("unread".to_string());
-    };
+    let slug = r.site.unwrap_or("no-slug".to_string());
+    let site = r.name.unwrap_or("NO SITE".to_string());
     let default_homepage = "http://no-homepage";
-    let homepage = Url::parse(
-        &r.homepage
-            .map(|h| {
-                if h.is_empty() {
-                    default_homepage.to_string()
-                } else {
-                    h
-                }
-            })
-            .unwrap_or(default_homepage.to_string()),
-    )?;
     let link = &r
         .link
         .as_ref()
@@ -182,17 +168,6 @@ pub async fn thread(pool: &PgPool, thread_id: String) -> Result<EmailThread, Ser
         })
         .map(|h| Url::parse(&h).ok())
         .flatten();
-    let addr = r.link.as_ref().map(|link| {
-        if link.contains('@') {
-            link.clone()
-        } else {
-            if let Ok(url) = homepage.join(&link) {
-                url.to_string()
-            } else {
-                link.clone()
-            }
-        }
-    });
     let mut body = r.summary.unwrap_or("NO SUMMARY".to_string());
     // TODO: add site specific cleanups. For example:
     // * Grafana does <div class="image-wrapp"><img class="lazyload>"<img src="/media/...>"</img></div>
@@ -212,6 +187,10 @@ pub async fn thread(pool: &PgPool, thread_id: String) -> Result<EmailThread, Ser
                     Selector::parse("span.story-byline").unwrap(),
                     Selector::parse("div.p").unwrap(),
                 ],
+                "www.smbc-comics.com".to_string() => vec![
+                    Selector::parse("img#cc-comic").unwrap(),
+                    Selector::parse("div#aftercomic img").unwrap(),
+                ],
             ],
         }),
         Box::new(AddOutlink),
@@ -227,37 +206,24 @@ pub async fn thread(pool: &PgPool, thread_id: String) -> Result<EmailThread, Ser
             body = t.transform(&link, &body).await?;
         }
     }
-    let body = Body::Html(Html {
-        html: body,
-        content_tree: "".to_string(),
-    });
     let title = clean_title(&r.title.unwrap_or("NO TITLE".to_string())).await?;
-    let from = Some(Email {
-        name: r.name,
-        addr: addr.map(|a| a.to_string()),
-    });
-    Ok(EmailThread {
+    let timestamp = r
+        .date
+        .expect("post missing date")
+        .assume_utc()
+        .unix_timestamp();
+    Ok(Thread::News(NewsPost {
         thread_id,
-        subject: title.clone(),
-        messages: vec![Message {
-            id,
-            from,
-            to: Vec::new(),
-            cc: Vec::new(),
-            subject: Some(title),
-            timestamp: Some(
-                r.date
-                    .expect("post missing date")
-                    .assume_utc()
-                    .unix_timestamp(),
-            ),
-            headers: Vec::new(),
-            body,
-            path: "".to_string(),
-            attachments: Vec::new(),
-            tags,
-        }],
-    })
+        slug,
+        site,
+        title,
+        body,
+        url: link
+            .as_ref()
+            .map(|url| url.to_string())
+            .unwrap_or("NO URL".to_string()),
+        timestamp,
+    }))
 }
 pub async fn set_read_status<'ctx>(
     pool: &PgPool,
diff --git a/server/src/nm.rs b/server/src/nm.rs
index 905b867..1b440c8 100644
--- a/server/src/nm.rs
+++ b/server/src/nm.rs
@@ -15,7 +15,7 @@ use crate::{
     error::ServerError,
     graphql::{
         Attachment, Body, DispositionType, Email, EmailThread, Header, Html, Message, PlainText,
-        Tag, ThreadSummary, UnhandledContentType,
+        Tag, Thread, ThreadSummary, UnhandledContentType,
     },
     linkify_html, sanitize_html,
 };
@@ -125,7 +125,7 @@ pub async fn thread(
     nm: &Notmuch,
     thread_id: String,
     debug_content_tree: bool,
-) -> Result<EmailThread, ServerError> {
+) -> Result<Thread, ServerError> {
     // TODO(wathiede): normalize all email addresses through an address book with preferred
     // display names (that default to the most commonly seen name).
     let mut messages = Vec::new();
@@ -246,11 +246,11 @@ pub async fn thread(
         .next()
         .and_then(|m| m.subject.clone())
         .unwrap_or("(NO SUBJECT)".to_string());
-    Ok(EmailThread {
+    Ok(Thread::Email(EmailThread {
         thread_id,
         subject,
         messages,
-    })
+    }))
 }
 
 fn email_addresses(
diff --git a/web/graphql/schema.json b/web/graphql/schema.json
index f9c3bae..8f9e0b3 100644
--- a/web/graphql/schema.json
+++ b/web/graphql/schema.json
@@ -858,6 +858,129 @@
           "name": "Mutation",
           "possibleTypes": null
         },
+        {
+          "description": null,
+          "enumValues": null,
+          "fields": [
+            {
+              "args": [],
+              "deprecationReason": null,
+              "description": null,
+              "isDeprecated": false,
+              "name": "threadId",
+              "type": {
+                "kind": "NON_NULL",
+                "name": null,
+                "ofType": {
+                  "kind": "SCALAR",
+                  "name": "String",
+                  "ofType": null
+                }
+              }
+            },
+            {
+              "args": [],
+              "deprecationReason": null,
+              "description": null,
+              "isDeprecated": false,
+              "name": "slug",
+              "type": {
+                "kind": "NON_NULL",
+                "name": null,
+                "ofType": {
+                  "kind": "SCALAR",
+                  "name": "String",
+                  "ofType": null
+                }
+              }
+            },
+            {
+              "args": [],
+              "deprecationReason": null,
+              "description": null,
+              "isDeprecated": false,
+              "name": "site",
+              "type": {
+                "kind": "NON_NULL",
+                "name": null,
+                "ofType": {
+                  "kind": "SCALAR",
+                  "name": "String",
+                  "ofType": null
+                }
+              }
+            },
+            {
+              "args": [],
+              "deprecationReason": null,
+              "description": null,
+              "isDeprecated": false,
+              "name": "title",
+              "type": {
+                "kind": "NON_NULL",
+                "name": null,
+                "ofType": {
+                  "kind": "SCALAR",
+                  "name": "String",
+                  "ofType": null
+                }
+              }
+            },
+            {
+              "args": [],
+              "deprecationReason": null,
+              "description": null,
+              "isDeprecated": false,
+              "name": "body",
+              "type": {
+                "kind": "NON_NULL",
+                "name": null,
+                "ofType": {
+                  "kind": "SCALAR",
+                  "name": "String",
+                  "ofType": null
+                }
+              }
+            },
+            {
+              "args": [],
+              "deprecationReason": null,
+              "description": null,
+              "isDeprecated": false,
+              "name": "url",
+              "type": {
+                "kind": "NON_NULL",
+                "name": null,
+                "ofType": {
+                  "kind": "SCALAR",
+                  "name": "String",
+                  "ofType": null
+                }
+              }
+            },
+            {
+              "args": [],
+              "deprecationReason": null,
+              "description": null,
+              "isDeprecated": false,
+              "name": "timestamp",
+              "type": {
+                "kind": "NON_NULL",
+                "name": null,
+                "ofType": {
+                  "kind": "SCALAR",
+                  "name": "Int",
+                  "ofType": null
+                }
+              }
+            }
+          ],
+          "inputFields": null,
+          "interfaces": [],
+          "kind": "OBJECT",
+          "name": "NewsPost",
+          "possibleTypes": null
+        },
         {
           "description": "Information about pagination in a connection",
           "enumValues": null,
@@ -1234,6 +1357,11 @@
               "kind": "OBJECT",
               "name": "EmailThread",
               "ofType": null
+            },
+            {
+              "kind": "OBJECT",
+              "name": "NewsPost",
+              "ofType": null
             }
           ]
         },
diff --git a/web/graphql/show_thread.graphql b/web/graphql/show_thread.graphql
index 61cb0b3..81c535e 100644
--- a/web/graphql/show_thread.graphql
+++ b/web/graphql/show_thread.graphql
@@ -1,5 +1,15 @@
 query ShowThreadQuery($threadId: String!) {
   thread(threadId: $threadId) {
+    __typename ... on NewsPost{
+      threadId
+      slug
+      site
+      title
+      body
+      url
+      timestamp
+      # TODO: unread
+    }
     __typename ... on EmailThread{
       threadId,
       subject
diff --git a/web/index.html b/web/index.html
index e9e7f67..3ae058a 100644
--- a/web/index.html
+++ b/web/index.html
@@ -22,6 +22,7 @@
   <link rel="preconnect" href="https://fonts.googleapis.com">
   <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
   <link href="https://fonts.googleapis.com/css2?family=Poppins:wght@700&display=swap" rel="stylesheet">
+  <link data-trunk rel="css" href="static/site-specific.css" />
 </head>
 
 <body>
diff --git a/web/src/state.rs b/web/src/state.rs
index cc89f83..64e1c31 100644
--- a/web/src/state.rs
+++ b/web/src/state.rs
@@ -362,6 +362,12 @@ pub fn update(msg: Msg, model: &mut Model, orders: &mut impl Orders<Msg>) {
                         open_messages,
                     };
                 }
+                graphql::show_thread_query::ShowThreadQueryThread::NewsPost(..) => {
+                    model.context = Context::ThreadResult {
+                        thread: data.thread,
+                        open_messages: HashSet::new(),
+                    };
+                }
             }
         }
         Msg::ShowThreadResult(bad) => {
diff --git a/web/src/view/desktop.rs b/web/src/view/desktop.rs
index 9281c75..84bc536 100644
--- a/web/src/view/desktop.rs
+++ b/web/src/view/desktop.rs
@@ -19,6 +19,10 @@ pub(super) fn view(model: &Model) -> Node<Msg> {
             thread: ShowThreadQueryThread::EmailThread(thread),
             open_messages,
         } => view::thread(thread, open_messages, show_icon_text),
+        Context::ThreadResult {
+            thread: ShowThreadQueryThread::NewsPost(post),
+            ..
+        } => view::news_post(post, show_icon_text),
         Context::SearchResult {
             query,
             results,
diff --git a/web/src/view/mobile.rs b/web/src/view/mobile.rs
index 2a4a70d..9be211b 100644
--- a/web/src/view/mobile.rs
+++ b/web/src/view/mobile.rs
@@ -13,7 +13,7 @@ use crate::{
 };
 
 pub(super) fn view(model: &Model) -> Node<Msg> {
-    log::info!("tablet::view");
+    log::info!("mobile::view");
     let show_icon_text = false;
     let content = match &model.context {
         Context::None => div![h1!["Loading"]],
@@ -21,6 +21,10 @@ pub(super) fn view(model: &Model) -> Node<Msg> {
             thread: ShowThreadQueryThread::EmailThread(thread),
             open_messages,
         } => view::thread(thread, open_messages, show_icon_text),
+        Context::ThreadResult {
+            thread: ShowThreadQueryThread::NewsPost(post),
+            ..
+        } => view::news_post(post, show_icon_text),
         Context::SearchResult {
             query,
             results,
diff --git a/web/src/view/mod.rs b/web/src/view/mod.rs
index fda614a..3533e7b 100644
--- a/web/src/view/mod.rs
+++ b/web/src/view/mod.rs
@@ -1075,3 +1075,107 @@ pub fn view_tags(model: &Model) -> Node<Msg> {
         ]
     ]
 }
+fn news_post(post: &ShowThreadQueryThreadOnNewsPost, show_icon_text: bool) -> Node<Msg> {
+    // TODO(wathiede): show per-message subject if it changes significantly from top-level subject
+    let subject = &post.title;
+    set_title(subject);
+    let read_thread_id = post.thread_id.clone();
+    let unread_thread_id = post.thread_id.clone();
+    div![
+        C!["thread"],
+        h3![C!["is-size-5"], subject],
+        div![
+            C!["level", "is-mobile"],
+            div![
+                C!["level-item"],
+                div![
+                    C!["buttons", "has-addons"],
+                    button![
+                        C!["button", "mark-read"],
+                        attrs! {At::Title => "Mark as read"},
+                        span![C!["icon", "is-small"], i![C!["far", "fa-envelope-open"]]],
+                        IF!(show_icon_text=>span!["Read"]),
+                        ev(Ev::Click, move |_| Msg::SetUnread(read_thread_id, false)),
+                    ],
+                    button![
+                        C!["button", "mark-unread"],
+                        attrs! {At::Title => "Mark as unread"},
+                        span![C!["icon", "is-small"], i![C!["far", "fa-envelope"]]],
+                        IF!(show_icon_text=>span!["Unread"]),
+                        ev(Ev::Click, move |_| Msg::SetUnread(unread_thread_id, true)),
+                    ],
+                ],
+            ],
+            // This would be the holder for spam buttons on emails
+            div![C!["level-item"], div![]]
+        ],
+        div![
+            C!["message"],
+            div![C!["header"], render_news_post_header(&post)],
+            div![C!["body", format!("site-{}", post.slug)], raw![&post.body]]
+        ] /* TODO(wathiede): plumb in orignal id
+          a![
+          attrs! {At::Href=>api::original(&thread_node.0.as_ref().expect("message missing").id)},
+          "Original"
+          ],
+          */
+    ]
+}
+fn render_news_post_header(post: &ShowThreadQueryThreadOnNewsPost) -> Node<Msg> {
+    let from = &post.site;
+    let from_detail = post.url.clone();
+    let avatar: Option<String> = None;
+    //let avatar: Option<String> = Some(String::from("https://bulma.io/images/placeholders/64x64.png"));
+    let id = post.thread_id.clone();
+    // TODO: plumb this through
+    //let is_unread = has_unread(&msg.tags);
+    let is_unread = true;
+    let img = render_avatar(avatar, &from);
+    article![
+        C!["media"],
+        figure![C!["media-left"], p![C!["image", "is-64x64"], img]],
+        div![
+            C!["media-content"],
+            div![
+                C!["content"],
+                p![
+                    strong![from],
+                    br![],
+                    small![
+                        &from_detail,
+                        " ",
+                        span![
+                            i![C!["far", "fa-clone"]],
+                            ev(Ev::Click, move |e| {
+                                e.stop_propagation();
+                                Msg::CopyToClipboard(from_detail.to_string())
+                            })
+                        ]
+                    ],
+                    table![tr![td![
+                        attrs! {At::ColSpan=>2},
+                        span![C!["header"], human_age(post.timestamp)]
+                    ]]],
+                ],
+            ],
+        ],
+        div![
+            C!["media-right"],
+            span![
+                C!["read-status"],
+                i![C![
+                    "far",
+                    if is_unread {
+                        "fa-envelope"
+                    } else {
+                        "fa-envelope-open"
+                    },
+                ]]
+            ],
+            ev(Ev::Click, move |e| {
+                e.stop_propagation();
+                Msg::SetUnread(id, !is_unread)
+            })
+        ]
+    ]
+}
diff --git a/web/src/view/tablet.rs b/web/src/view/tablet.rs
index ead555d..f780691 100644
--- a/web/src/view/tablet.rs
+++ b/web/src/view/tablet.rs
@@ -1,3 +1,4 @@
+use log::info;
 use seed::{prelude::*, *};
 
 use crate::{
@@ -16,6 +17,10 @@ pub(super) fn view(model: &Model) -> Node<Msg> {
             thread: ShowThreadQueryThread::EmailThread(thread),
             open_messages,
         } => view::thread(thread, open_messages, show_icon_text),
+        Context::ThreadResult {
+            thread: ShowThreadQueryThread::NewsPost(post),
+            ..
+        } => view::news_post(post, show_icon_text),
         Context::SearchResult {
             query,
             results,
diff --git a/web/static/site-specific.css b/web/static/site-specific.css
new file mode 100644
index 0000000..c7158b0
--- /dev/null
+++ b/web/static/site-specific.css
@@ -0,0 +1,14 @@
+.body.site-saturday-morning-breakfast-cereal {
+  display: flex;
+  align-items: center;
+  justify-content: center;
+  flex-direction: column;
+}
+
+.body.site-slashdot i {
+  display: block;
+  padding-left: 1em;
+  margin-top: 1em;
+  margin-bottom: 1em;
+  border-left: 2px solid #ddd;
+}